Martini - Decentralized Global Fashion Ecosystem Provides Emerging and Talented Modes

What is a martini?

Martini is a decentralized fashion ecosystem that facilitates investment in emerging designer brands and creates a global marketplace for trading of fashion related products and services. We believe the world of the future should be decentralized and equal - for fashion as well. Fashion will not be determined by a handful of brands and fashion designers will have the opportunity to show their talent to a global audience and individuals will have the choice and means to support designers, monetize skills and trade valuables in Martini.

In recent decades, the fashion industry has become the engine for global development.

Being one of the largest consumer companies in the world, the global market is worth 3 trillion dollars and accounts for 2 percent of Domestic Domestic Product (GDP). Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 10.3%. The biggest segment of m arket is segm ent "Clothing". A report published by McKinsey states that Apparel & Accessory is the best in terms of making a profit.

There is a decrease in consuming luxury clothing products, examples in the US and China caused by the growing petition for luxury groups from contemporary brands. One reason for this development is the consumer? a growing desire to use their fashion choices to express their style, age, and value. According to the Linkdex Survey, more than 70 percent of consumers in the US expect this type of personalization of the fashion business. Consumers are also voters. It enhances dem and for unusual items and signatures, and for higher quality, better prices, exclusivity and authentic and interesting tales. Young buyers demand a passion that has never existed before? to express their identity through fashion.

Shopper is looking for something new, and now is a growing market for global consumers.

DECENTRALIZED FASHION ECOSYSTEM

A decentralized fashion ecosystem means that fashion will no longer be defined by a handful of prestigious brands. Young, new designers will have the opportunity to showcase their favored brand, regardless of the niche.

A decentralized fashion ecosystem means a peer-to-peer fashion ecosystem, where everyone involved is a winner. Let's break it down a little, shall we?

For Emerging Designers

There are three ways an emerging designer can benefit from this platform;

• Crowdfunding

• Real Market Insight

• Community

With Martini, emerging designers get the best and most efficient way of raising funds for their clothing lines. This can easily be achieved by giving part of the revenue to investors. Niche brands that cater to under-served market find this decentralized platform especially useful

Designers will have access to a large community of fashion lovers, which will make it easier to do fasriterations and agile testing to gain valuable feedbacks. Also, the presence of a community is easy for talented designers to attract dedicated followers.

For Individual Investors

The first thing investors enjoy is simple, an opportunity to invest in one of the most lucrative businesses on the planet. In addition to this, there is also industry exposure. A handful of brands will no longer be able to decide the fate of the industry,

### For Fashion Consumers

Fashion Consumer on Martini get to enjoy exclusivity. What does this mean, you ask? Designers who are funded on the platform have to sell their latest, unique design on the platform's marketplace. That's right, you'll be getting a front role seat.

Furthermore, the fact that designers and consumers can communicate on this platform makes it possible for consumers to have access to customized items.

For Professionals

For professionals, Martini is all about monetization. It is the most dedicated platform where fashion related professionals, models and photographers will be able to make some money off their skill and work for brands they believe in.

As said earlier, everybody is a winner.

THE INVESTMENT PROCESS

The MTN token will be used as a means of investment in which, the system price is a floating price and is based on the latest averaged price of the MTN token across the market. That means, this price is taken into account every time there is an investment.

A designer who has a promising plan for his or her next clothing line will have to offer a submission of equity campaign. This explains how equity will be to be offered to the investors. After that, they will be required to pitch their line to interested parties.

The pitch is supposed to include a fully developed portfolio, an adequate number of sketches and pictures of existing clothing designs. The designer is also supposed to add a detailed business plan that shows how to attain his or her investment goal.

This information will be stored on IPFS and smart contract will be initiated immediately after the submission campaign. If an investor decides to invest in the campaign, the contract and investor's information will be recorded. Eventually, this information in the smart contract will be used to pay out the appropriate MTN tokens.

THE MARTINI TOKEN

The Martini Token, with a ticker name of MTN, will be an ERC20 compatible utility token which is expected to fuel the Martini Ecosystem. The fact that it uses smart contract means it will also be integrated with the utility function of a decentralized autonomous organization.

BLOCKCAIN TECHNOLOGY

The basic concept of blockchain is simple: a distributed database that keeps a growing list of order records. However, it is easy to mix as usual when we talk about blockchains, we also talk about the problems we try to solve with them. This is the case in popular blockchain-based projects like Bitcoin and Ethereum. The term "blockchain" is usually strongly associated with concepts such as transactions, smart contracts or cryptocurrency.

This makes blockchain understanding more difficult task, than it should be. Primarily source-code-wise. Here I am going through a super-simple blockchain that I've implemented in a 200 lines of Javascript called NaiveChain.

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